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    Consumer Behavior: Buying, Having, and Being (14th Edition)
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    Consumer Behavior: Buying, Having, and Being (14th Edition)

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    By Michael R. Solomon
    Publisher: Pearson (2024) · Language: English · ISBN-13: 9780137865093

    This market-leading text offers an engaging, comprehensive look at why consumers make the choices they do. Blending cutting-edge research with real-world examples, Consumer Behavior: Buying, Having, and Being explores the psychological, cultural, and social forces that shape consumer decision-making.

    The 14th edition features updated case studies, global perspectives, and insights into digital and social media marketing, helping students understand how consumer behavior continues to evolve in a connected world.

    Ideal for marketing students, business professionals, and anyone interested in understanding the dynamics of consumer choice and its implications for brands and markets.

    After completing your purchase, you'll receive an instant download link via email. You can also access your purchased books from your account dashboard at any time.
    Yes, this is the complete edition with all pages, including all chapters, appendices, and supplementary materials.
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