Entrepreneurship: The Practice and Mindset 2nd Edition

Authors: Heidi M. Neck, Christopher P. Neck, Emma L. Murray
Language: English Publisher: SAGE Publications
ISBN-10: 1544354622  ISBN-13: 978-1544354620

Overview

Entrepreneurship: The Practice and Mindset, 2nd Edition helps readers develop an entrepreneurial mindset and apply it in real-world contexts. The book emphasizes action, experimentation, and learning through doing—helping students and aspiring entrepreneurs recognize opportunities, take small steps, test ideas, and build value. The 2nd edition adds new content on customer development, updated case studies, and expands coverage of prototyping, incubators, accelerators, team building, and marketing trends. SAGE Edge+2Sage College Publishing+2

What You’ll Learn

1. Activating an Entrepreneurial Mindset
Discover how mindset shapes entrepreneurial action—through habits of creativity, improvisation, self-leadership, and recognizing opportunities. Sage College Publishing+1

2. Recognizing and Developing Opportunities
Explore techniques to uncover new opportunities, apply design thinking, generate ideas, and translate them into viable ventures. SAGE Edge+1

3. Customers, Business Models & Value Creation
Learn how to identify customer segments, define value propositions, build business models, and engage customers effectively. booksvn.com+1

4. Resources, Teams & Execution
Understand how to assemble teams, access resources via bootstrapping, crowdfunding, or accelerators, and execute entrepreneurial projects efficiently. SAGE Edge+1

5. Strategy, Growth & Sustainability
Examine how entrepreneurial ventures scale, how to innovate within organizations, and how to maintain agile and sustainable practices in a changing environment. Biblio+1

Why This Book Matters

Entrepreneurship: The Practice and Mindset, 2nd Edition stands out by focusing not only on entrepreneurial theory but on doing—facilitating action, experimentation, and skill-building. It guides readers to think and act like entrepreneurs, which is valuable for startup founders, intrapreneurs, and anyone seeking to innovate. Barnes & Noble+1

Who Should Read This Book

• Students in business, liberal arts, engineering or sciences who want to learn entrepreneurship

• Aspiring entrepreneurs or startup founders looking for practical skills and mindset guidance

• Corporate innovators or intrapreneurs working to launch new initiatives within organizations

• Educators and trainers teaching entrepreneurship, innovation, or startup development

Key Topics Covered

• Developing an entrepreneurial mindset and habits

• Opportunity recognition and idea generation

• Design thinking and customer development

• Business model creation and value proposition

• Resource acquisition: bootstrapping, crowdfunding, teamwork

• Prototyping, incubators, accelerators and execution

• Growth strategy, sustainability, and innovation within organizations

Conclusion

Entrepreneurship: The Practice and Mindset, 2nd Edition is a practical, contemporary guide for anyone looking to move from idea to action. By combining mindset development, hands-on activities, and real-world insights, it equips readers with the tools to launch ventures, innovate within organizations, and respond creatively to change.