Global Business Today: 2024 Release (ISE)

Authors: Charles W. L. Hill, G. Tomas M. Hult · Publisher: McGraw-Hill Education
Language: English · ISBN: 978-1266932595

Overview

Global Business Today: 2024 Release (ISE) offers a comprehensive and contemporary introduction to international business. This edition integrates current global trends, economic shifts, technological innovation, and geopolitical developments to help students understand how companies operate in an interconnected world.

What You’ll Learn

• Core principles of global business and international trade

• The impact of culture, politics, and law on global markets

• Strategies for entering and competing in international environments

• Global production, supply chain management, and logistics

• The role of technology, digital transformation, and sustainability in global business

• Real-world cases highlighting multinational corporations and emerging markets

Why This Book Matters

This updated 2024 edition reflects the rapidly changing global landscape. It equips students with analytical tools, strategic frameworks, and real-world insights that are essential for understanding international commerce, decision-making, and global economic dynamics.

Who Should Read This Book

• Undergraduate and graduate students in business and international business

• Instructors teaching global business or international management courses

• Professionals looking to strengthen their global business knowledge

• Anyone interested in global markets, multinational firms, and international strategy

Key Topics Covered

• Globalization and its evolving dynamics

• International trade theory and policy

• Foreign direct investment and regional economic integration

• The cultural, political, and legal environment of global business

• Global strategy, marketing, and supply chains

• Ethical issues and sustainability challenges in international business

Conclusion

Global Business Today: 2024 Release (ISE) serves as a modern, practical, and insightful guide to understanding international business in today’s fast-changing world. Its balanced approach, real-world examples, and up-to-date content make it a valuable resource for students, educators, and professionals alike.