Global Business Today (ISE) 12th Edition

Authors: Charles W. L. Hill, G. Tomas M. Hult · Publisher: McGraw-Hill Education
Language: English · ISBN: 978-1266103148

Overview

Global Business Today (ISE), 12th Edition provides a clear and comprehensive introduction to the world of international business. This edition incorporates current global trends, economic developments, technological changes, and emerging global challenges to help students understand how firms operate across borders.

What You’ll Learn

• Foundations of globalization and international trade

• The cultural, political, and legal environments influencing global markets

• Strategies for international expansion and global competition

• Global supply chain and production management

• The role of innovation, digital transformation, and sustainability

• Real-world business scenarios and case studies focused on multinational enterprises

Why This Book Matters

As one of the most widely used textbooks in international business education, this edition provides up-to-date insights into the rapidly shifting global landscape. Its balanced approach, practical examples, and thorough explanations prepare students for real-world global business decision-making.

Who Should Read This Book

• Students in international business, global strategy, or management programs

• Instructors teaching global business or multinational management

• Business professionals working in or preparing for global markets

• Anyone seeking a foundational understanding of international business dynamics

Key Topics Covered

• Globalization and international trade theory

• Foreign direct investment and regional economic integration

• Cultural, political, and legal influences on global business

• Global marketing, strategy, and organizational structure

• Global production, logistics, and supply chain strategies

• Ethical issues, corporate responsibility, and sustainability challenges

Conclusion

Global Business Today (ISE), 12th Edition remains a leading resource for understanding international business. With its clear structure, real-world examples, and current global perspectives, it equips readers with the knowledge needed to navigate today’s complex and interconnected business environment.