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Authors: Karl T. Ulrich, Steven D. Eppinger Publisher: McGraw-Hill Education
Language: English
ISBN-10: 0073404772 ISBN-13: 978-0073404776
Product Design and Development, 5th Edition provides a complete and practical framework for understanding how new products are conceived, designed, and launched. The book integrates marketing, design, and manufacturing perspectives to deliver a unified approach to product development. It covers every stage—from identifying customer needs to concept generation, testing, and commercialization—helping readers master both strategic and hands-on aspects of innovation.
1. Product Development Processes and Organization
Understand how companies manage cross-functional teams, structure product development processes, and align innovation strategies with business goals.
2. Identifying Customer Needs and Specifications
Learn methods to capture customer insights, define measurable product requirements, and ensure designs meet market expectations.
3. Concept Generation, Selection, and Testing
Discover structured techniques for brainstorming, evaluating, and refining concepts through analysis, prototyping, and feedback.
4. Design for Manufacturing and Environment
Explore how to design products that are efficient to produce, cost-effective, and environmentally sustainable.
5. Prototyping, Robust Design, and Intellectual Property
Gain knowledge of prototyping techniques, reliability design, and intellectual property management for innovation protection.
6. Project Management and Product Development Economics
Learn how to plan, budget, and manage new product projects, assessing trade-offs between cost, quality, and time-to-market.
Product Design and Development, 5th Edition bridges the gap between design theory and real-world application. Its structured approach and detailed examples prepare readers to tackle the complexities of product creation, from idea generation to full-scale production. The book is widely regarded as a cornerstone reference in engineering, business, and design programs worldwide.
Students in mechanical, industrial, or product engineering programs
Product designers, engineers, and innovation managers
Entrepreneurs and startups developing new products
Educators and trainers in design and innovation disciplines
Product development process and team organization
Identifying opportunities and customer needs
Concept generation, selection, and evaluation
Product architecture and design for manufacturability
Environmental sustainability in design
Prototyping and testing
Intellectual property and innovation management
Project management and product economics
Product Design and Development, 5th Edition is a comprehensive and insightful guide for mastering the process of creating successful products. With its balance of theory, case studies, and practical tools, it serves as an essential resource for anyone involved in innovation, engineering, or product management.
