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Authors: Karl T. Ulrich, Steven D. Eppinger, Maria C. Yang Language: English
Publisher: McGraw-Hill Education
ISBN-10: 1260566439 ISBN-13: 978-1260566437
Product Design and Development, 7th Edition offers a comprehensive and practical approach to creating successful products. The book blends theoretical foundations with real-world practices, guiding readers through every stage of product development—from identifying opportunities and customer needs to conceptual design, prototyping, and market launch. It emphasizes teamwork, structured problem-solving, and data-driven decision-making for effective product innovation.
1. The Product Development Process and Organization
Understand how companies structure cross-functional teams, manage product development processes, and align innovation strategies with business goals.
2. Identifying Customer Needs & Specifications
Learn how to capture the voice of the customer, translate needs into measurable specifications, and ensure market alignment.
3. Concept Generation, Selection & Testing
Discover systematic methods for generating, evaluating, and refining product ideas through concept testing and prototype validation.
4. Design for Manufacturing, Environment & Supply Chain
Explore how design choices affect manufacturing efficiency, environmental sustainability, and supply chain integration.
5. Prototyping, Robust Design & Intellectual Property
Gain insight into prototyping methods, designing for reliability and cost-effectiveness, and protecting innovation through intellectual property strategies.
6. Project Management & Product Development Economics
Learn to plan, schedule, and manage product development projects, including evaluating costs, risks, and economic trade-offs.
Product Design and Development, 7th Edition bridges the gap between design theory and industrial application. Its structured approach, case studies, and analytical methods equip readers to bring ideas from concept to market efficiently and creatively. It is widely used in engineering, design, and business programs for its clarity and practical value.
Students in mechanical, industrial, or product design and engineering programs
Product designers, engineers, and development managers
Entrepreneurs and startups launching new products
Educators and trainers teaching innovation and design methodologies
Introduction to product design and development processes
Voice of the customer and product specifications
Concept generation, selection, and evaluation
Design for manufacturability and sustainability
Prototyping and testing methods
Intellectual property and innovation strategy
Project management and economic analysis of product development
Product Design and Development, 7th Edition is a definitive guide to understanding the complete process of designing and launching new products. With its balance of conceptual frameworks and hands-on tools, it is an essential resource for students, professionals, and organizations striving for innovation and excellence in product creation.
