Your Cart is Empty
By James M. Johnston, Henry S. Pennypacker, & Gina Green
Publisher: Routledge (2019) · Language: English · ISBN-13: 9781138641594
Strategies and Tactics of Behavioral Research and Practice is a leading text that provides a comprehensive, systematic introduction to behavioral research methods and applied behavior analysis (ABA).
The 4th edition integrates basic principles of behavior science with practical strategies for designing, conducting, and interpreting experimental research in applied settings. It emphasizes the link between behavioral theory, empirical investigation, and evidence-based practice.
Key features include:
Clear explanations of single-subject experimental design and data analysis.
Guidance on research ethics, measurement, and procedural integrity.
Expanded content on translational research, treatment evaluation, and replication.
Real-world examples illustrating how behavioral principles are applied in clinical, educational, and community contexts.
Ideal for students, researchers, and practitioners in psychology, education, and behavior analysis, this text remains an essential resource for understanding and applying behavioral science to improve human performance and well-being.
