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Author: N. Gregory Mankiw · Publisher: Cengage Learning · Language: English
ISBN-10: 035713348X · ISBN-13: 978-0357133484
Principles of Microeconomics (MindTap Course List), 9th Edition by N. Gregory Mankiw presents a clear, logical, and engaging exploration of how individuals and firms make decisions and how these decisions interact in markets. With his signature clarity and conversational tone, Mankiw guides readers through the foundations of supply and demand, market equilibrium, consumer behavior, and production theory. This edition combines timeless economic concepts with modern examples, helping readers apply theory to real-world situations.
1. Core Concepts of Microeconomics
Understand scarcity, opportunity cost, and how incentives shape decision-making for individuals and firms.
2. Supply, Demand, and Market Equilibrium
Analyze how markets function, how prices are determined, and what happens when government policies intervene.
3. Elasticity and Consumer Choice
Explore how consumers respond to price changes and how preferences influence purchasing behavior.
4. Production, Costs, and Market Structures
Learn how businesses decide what to produce, how much to produce, and how to price their goods in various market environments—from perfect competition to monopoly.
5. Market Failures and Public Policy
Study externalities, public goods, and government interventions that aim to improve market outcomes.
6. Labor Markets and Income Distribution
Examine how wages are determined, the role of human capital, and the factors influencing income inequality.
7. International Trade and Comparative Advantage
Understand the economic logic behind trade and how openness to global markets benefits nations and consumers.
Principles of Microeconomics (MindTap Course List), 9th Edition equips students with the analytical tools needed to understand everyday economic decisions—both personal and business-related. Mankiw connects theory to practical examples, encouraging critical thinking about policy decisions, resource allocation, and consumer behavior.
Students studying economics, business, or finance
Instructors teaching introductory microeconomics courses
Professionals seeking to improve their understanding of market dynamics
Anyone interested in how markets function and affect everyday life
Supply and demand analysis
Elasticity and consumer theory
Production and cost functions
Market structures: competition, monopoly, and oligopoly
Externalities and public goods
Government policies and regulation
Labor markets and income distribution
International trade and globalization
Principles of Microeconomics (MindTap Course List), 9th Edition offers a complete and accessible foundation in microeconomic theory and application. With Mankiw’s balanced approach to real-world examples and core concepts, this text remains a trusted guide for understanding how individual choices and market forces shape the modern economy.
